From starting out with a single styling product, to today, offering a complete range, our mission has always been to provide you with a premium look and feel like no other.


We are proud to be PETA-certified cruelty-free, certified vegan, and completely toxin-free. We never test on animals or use ingredients tested on animals; and we use the purest of ingredients to keep your hair looking outstanding.

Some say that from humble beginnings come great things. We’re extremely proud of the journey that we’ve been on to be able to provide you with the hair care that you deserve.

It’s our customers that continually motivate us to achieve those great things, evolve our product range and think up exciting new ways to make you look and feel great.

At Suave, we’re a small business with big ambitions to deliver for our customers time and time again. Our customers are at the heart of everything we do, and we continually strive to tailor our products to your unique needs, expectations and desires.